I am Sandi Maulana Juhana. I am an Enterpreneur, Brand Founder, and Mobile, Web Developer.

My journey in business began in 2012 when I worked at one of the largest pharmacy franchise chains in Indonesia. That experience gave me deep insights into the pharmaceutical industry. A few years later, I began managing a pharmacy under the brand Altaday Apotek. Since then, I’ve continued to brainstorm and develop new pharmacy-related brand concepts such as Apotekoe, Coapotek, Copharmacy, and Syifapotek. While these brands are not yet operational, I have already secured their digital assets in preparation for future execution.

Beyond healthcare, I am also actively involved in the F&B sector, particularly in a family-run meatball business. In 2019, I created several brand identities such as Bakso Djoenie and Hanyabakso, before launching what is now a growing brand, COBAKSO. I also developed snack brands like CORIPIK and CORUPUK, aiming to modernize local food through structured and intentional branding strategies.

In 2014, I founded a niche digital platform called egamefc, built for the gaming community — specifically for PES (now eFootball) and FIFA (now EA FC) players and fans. The platform focuses on personal branding for pro players, tactical analysis, match coverage, and the latest game updates. This initiative was born out of my passion for creating a structured digital ecosystem within a specific interest area. All digital assets for the egamefc brand have been fully secured and are actively used in its operations.

Outside of business, I pursue programming as a personal passion. I develop websites using Next.js and also work with WordPress for simpler projects. For mobile development, I primarily use Swift and SwiftUI for iOS apps. I enjoy integrating APIs and creating connected systems. Whether through branding, business, or software development, my ultimate goal is to build meaningful, scalable ecosystems — while maintaining time and space for worship, family, and self-growth.

Thank you for taking the time to read about me. I truly hope happiness always finds its way to you. I use this website as a personal journal — a space where I document my business journeys, work experiences, and personal reflections. Most of my notes are written in article form, sometimes in English, but more often in Bahasa Indonesia.