Sandi Maulana Juhana

Entrepreneur

I run a pharmacy and a food business, and I build the digital systems behind them and a few other things. None of that was the plan.

## Not the plan I went to pharmacy school almost by accident. A door closed on what I thought I wanted, and pharmacy was what opened instead. I've been in pharmacy since 2012: the decisions, the systems, the people, all of it. Cobakso started in 2019, the same instinct in a different industry. I've since put together a handful of other things: some running, some waiting, some already let go. The common thread was never the industry. It was that I wanted those decisions to come from what I believe, not from whoever happened to be in charge. So I keep building things I can run myself. Somewhere in there I studied information systems, and I learned something about myself: I never really wanted to write code. What I wanted was to understand a problem well enough to know exactly what should be built to solve it. --- ## The real measure Not everything I build is measured the same way. Numbers matter, but they're not the point. Faith is the actual KPI. Before growth, before revenue, before whether something scales, does this hold up against what I believe? If it doesn't, it's not worth finishing, no matter how well it performs. I don't say this to preach. I'm not qualified to, and I know it. I just build accordingly, and it felt dishonest to leave it out. --- ## What I build - **Conviction first.** I can take criticism, I can compromise, I can follow rules, but the final call has to come from what I believe, not from whoever's giving the orders. That's the actual reason there are so many names behind me: a pharmacy, a food brand, a handful of others. Not restlessness. Just wanting to hold the direction myself. - **Understand before assuming.** Every build starts with the real problem, not the version of it I imagine in my head. - **One system, not separate pieces.** Product, operations, and technology have to work as one thing. A weak connection anywhere weakens everything. - **Built to hold, not just to launch.** Simple, functional, and still making sense a year from now: that matters more than shipping fast. --- Feel free to explore, and take your time.