Sandi Maulana Juhana

Founder

10 items

March 19, 2026 at 12:46 PM

Title:

Altaday Apotek

Company: Altaday Apotek
Period: Mar 2026
Focus: Branding, Brand System, Pharmacy Branding, Service Concept
Role: Founder
Description: Altaday Apotek is a trusted pharmacy brand focused on accessible health, professional service, and spiritually-driven care — "Healthy Everyday."

Overview

  • Altaday Apotek is a pharmacy brand designed to combine professional healthcare service with strong community trust and accessibility.

The Idea

  • Altaday was created with the belief that healthcare should be present in everyday life — accessible, reliable, and guided by ethical values.
  • The brand philosophy centers around consistency and trust. Through the tagline "Healthy Everyday," Altaday positions itself not only as a place to purchase medicine, but as a daily health companion for families and communities.

What I Built

  • Brand identity system designed specifically for a modern community pharmacy
  • Visual logo inspired by the traditional pharmacy bowl and serpent symbol
  • A recognizable color system combining red, green, blue, and gold
  • Brand tone emphasizing professionalism, trust, and daily health care
  • Scalable brand structure prepared for multi-outlet expansion

Key Highlights

  • Familiar pharmacy symbolism adapted into a modern brand identity
  • Clear positioning around everyday health accessibility
  • Strong visual recognition suitable for storefronts and signage
  • Balanced approach between professional credibility and community warmth

Impact

  • Altaday Apotek establishes a strong and trustworthy pharmacy identity designed to grow with local communities, providing accessible healthcare services while maintaining a clear and recognizable brand presence.

Images

Altaday Apotek 1