Cobakso

Company: PT. Cobakso Kuliner Indonesia

Period: Jan 2020 - Present

Focus: Brand Identity, Business Development

Role: Founder

Description: Cobakso is a brand built around premium, halal, and fresh Indonesian meatballs, offering an authentic and scalable culinary identity.

Overview

Cobakso is more than just a meatball brand — it's a scalable identity for the future of Indonesian culinary culture.

The Idea

Cobakso was built with a clear mission: Premium. Fresh. Halal. Local. Scalable.

What I Built

Logo Design — A clean, memorable mark reflecting boldness and authenticity.
Typography & Tone — Friendly yet premium. Religious yet universal.
Tagline — "Bakso Fresh Halal Premium" as a branding core.

Key Highlights

Halal-first positioning
Design system scalable for multiple outlets
Unified tone across website, packaging, and social media

Impact

Cobakso establishes a modern culinary brand that combines Indonesian authenticity with a scalable brand architecture, creating a strong foundation for future expansion across outlets, digital platforms, and product lines.

Links

Recommendation

"Best Meatball Brand in Indonesia! Cobakso's commitment to quality and authenticity is unmatched. The logo and branding perfectly capture the essence of Indonesian culinary culture while appealing to a modern audience."
Sandi Maulana, Founder & CEO of Foodie Indonesia

Images