October 1, 2024 at 4:10 PM
Title:
Coripik
Company: Coripik
Period: Oct 2024
Focus: Branding, Brand Identity, Packaging System, Snack Product Branding
Role: Founder
Description: Coripik is a cheerful snack brand built with a playful visual identity, offering flavorful chips and a fun, scalable brand experience rooted in modern Indonesian snack culture.
Overview
- Coripik is a snack brand created to bring joy in every bite — crispy, flavorful, and designed to be your "Teman Santaimu." The brand balances fun and friendliness with quality and scalability for mass-market snack distribution.
The Idea
- Coripik was designed as a playful snack brand rooted in everyday Indonesian culture. The concept focuses on simple joy, strong visual recognition, and packaging that stands out both on shelves and in digital platforms.
- The brand tone aims to feel friendly, cheerful, and approachable while maintaining a clear visual system that can scale across multiple snack variants.
What I Built
- Logo design with playful typography and memorable "bite-style" identity
- Visual brand system designed for snack packaging
- Color palette focused on appetite, energy, and shelf visibility
- Brand tone and tagline aligned with relaxed everyday moments
- Packaging direction adaptable for multiple snack variants
Key Highlights
- Cheerful and memorable snack brand positioning
- Strong tagline connecting the brand with relaxing moments
- Packaging-ready identity suitable for multiple SKUs
- Brand architecture aligned with other food brands in the ecosystem
Impact
- Coripik establishes a lighthearted yet scalable snack brand identity that can expand across product lines, retail channels, and digital platforms while maintaining a strong and recognizable personality.
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