Coripik
Coripik is a cheerful snack brand built with a playful visual identity, offering flavorful chips and a fun, scalable brand experience rooted in modern Indonesian snack culture.
- Role
- Founder
- Year
- Focus
- Branding, Brand Identity, Packaging System, Snack Product Branding
- Project link
- coripik.com
Overview
Coripik is a snack brand created to bring joy in every bite — crispy, flavorful, and designed to be your “Teman Santaimu.” The brand balances fun and friendliness with quality and scalability for mass-market snack distribution.
The Idea
Coripik was designed as a playful snack brand rooted in everyday Indonesian culture. The concept focuses on simple joy, strong visual recognition, and packaging that stands out both on shelves and in digital platforms.
The brand tone aims to feel friendly, cheerful, and approachable while maintaining a clear visual system that can scale across multiple snack variants.
What I Built
- Logo design with playful typography and memorable “bite-style” identity
- Visual brand system designed for snack packaging
- Color palette focused on appetite, energy, and shelf visibility
- Brand tone and tagline aligned with relaxed everyday moments
- Packaging direction adaptable for multiple snack variants
Key Highlights
- Cheerful and memorable snack brand positioning
- Strong tagline connecting the brand with relaxing moments
- Packaging-ready identity suitable for multiple SKUs
- Brand architecture aligned with other food brands in the ecosystem
Impact
Coripik establishes a lighthearted yet scalable snack brand identity that can expand across product lines, retail channels, and digital platforms while maintaining a strong and recognizable personality.