Corupuk
Corupuk is a kerupuk brand designed to complement every meal — crunchy, flavorful, and built with a playful identity rooted in Indonesian food culture.
- Role
- Founder
- Year
- Focus
- Branding, Brand Identity, Packaging System, Food Product Branding
- Project link
- corupuk.com
Overview
Corupuk is a bold kerupuk brand created to complement everyday Indonesian meals — bringing crunch, flavor, and a playful personality to the dining experience.
The Idea
Corupuk was designed as a modern interpretation of one of Indonesia’s most iconic food companions: kerupuk. The concept focuses on transforming a simple daily snack into a recognizable brand with strong visual identity and emotional connection to everyday meals.
The brand tone is friendly, playful, and culturally grounded, allowing Corupuk to feel both modern and familiar across retail and digital platforms.
What I Built
- Logo design with playful typography and bold Indonesian character
- Brand identity system adaptable for food packaging
- Tagline concept connecting the brand to everyday meal moments
- Packaging direction designed for strong shelf visibility
- Brand alignment within a broader culinary brand ecosystem
Key Highlights
- Strong daily-meal positioning with the tagline “Teman Makanmu”
- Visual identity designed for retail and food ecosystem expansion
- Packaging-ready branding adaptable for multiple kerupuk variants
- Consistent design language alongside sister brands like Coripik and Cobakso
Impact
Corupuk establishes a recognizable kerupuk brand identity that modernizes a traditional food staple while maintaining cultural familiarity and scalability across retail and culinary ecosystems.