Altaday Apotek
Altaday Apotek is a trusted pharmacy — a blend of traditional values and community health service, rooted in accessibility and daily reliability.
🧠 Brand Philosophy
Altaday was built to serve the people.
With its tagline "Healthy Everyday", the brand communicates a commitment to health as a consistent, daily necessity — not just occasional care.
It honors the classic pharmacy identity, but adapts it to a growing, digitally-aware, and spiritually-conscious market.
🎨 Brand System
- Logo Design — Traditional pharmacy emblem: bowl & serpent in a modern badge-style frame.
- Typography — Serifed, authoritative, rooted in legacy.
- Tagline — “Healthy Everyday” reflects constancy, care, and clarity.
- Color Scheme — A striking yet familiar mix of red, green, blue, and gold — evoking trust and vitality.
- Visual Character — Familiar yet distinct, easy to recognize on signage, packaging, and uniforms.
💡 Highlights
✅ Trusted pharmacy image with familiar visual symbols
✅ Targeted toward family-oriented & health-conscious communities
✅ Balancing professionalism with approachability
✅ Strong local identity, easy to franchise and expand